We are proud to feature the full line of products from OWAY. OWAY (Organic Way) is the world’s first professional line of organic hair color, care and styling products with biodynamic, organic and fair trade ingredients. From farm to chair, OWAY ensures that your multi-sensorial, non-toxic salon experience is chemical free. They also deliver on their green promise: all of their packaging is recycled, recyclable or eco-certified.
Color Wow is fanatical about the ingredients that go into their products – the first to ban “color corrupters” found in most hair care
and styling products. Color Wow has identified and banned over 60 ingredients commonly found in other hair care formulas. Every formula is a breakthrough, proprietary technology developed in the Color Wow Lab. Color Wow does not bring a product to market
unless it’s a major improvement over what exists or it addresses an unsolved problem. Safe and effective, every formula delivers “you have to see it to believe it” results. Not tested on animals. No parabens, sulfates, phthalates or toxic ingredients. Gluten-free.
In addition to being clean, OLAPLEX is also free of many common allergens such as soy, nuts, and gluten. OLAPLEX is also cruelty-free and 100% vegan. A great resource for checking the toxicity stats of beauty products is EWG’s Skin Deep. We are also proudly part of Sephora’s clean initiative, bearing a CLEAN at Sephora seal. The seal designates brands that formulate without sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. To boot, the seal also includes having less than 1% of synthetic fragrances.